Innovators Enter Here

NUTRAFOL
Groundbreaking Drug-Free Hair Growth Nutraceuticals

See more for Nutrafol below.

OLAPLEX
The Pioneers of Bond-Building Hair Science

See more for OLAPLEX below.

Fi
Smart Dog Collars for Off-Leash Liberation

See more spec work for Fi below.

Kate Ryan Skincare
Natural Formulas x Proven Actives

​See a few Kate Ryan examples below.

More Brands I've Worked With

Let's Dive into These Brands

OLAPLEX

The first to do it. OLAPLEX became a leader in haircare with groundbreaking science that transformed the landscape of the industry forever. Over a decade later, the science and the copy continues to shape the innovation and expression of other brands too. OLAPLEX sets the tone in bond-building science and for how the industry talks about hair health. My role is to help shape their bold brand voice, make the science impactful and easy to grab, and help distinguish the brand from its many followers as the iconic original, the haircare brand for all hair types with elegantly effective molecular science made simple. 
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2025 saw a complete overhaul of both the OLAPLEX Pro and consumer websites.

Nasdaq Tower Times Square Ad, OLAPLEX x Sephora Holiday 2023

Sephora is one of OLAPLEX's most important retail partners. To support their holiday sales, we wanted to do something big...like 8-stories-tall big. I worked with our creative directors to create this shimmering video placement full of glam hair and glitzy gift sets that would speak directly to viewers on the street and drive them to Sephora near the Nasdaq tower. "Healthy holiday hair is just blocks away at Sephora Times Square." The sky-high ad ran the first 3 weeks of November. The holiday campaign successfully played a role in supporting Sephora to sell out of all OLAPLEX 2023 holiday gift sets in store and online. OLAPLEX.com also experienced its best Black Friday shopping weekend to date as a result of our full holiday campaign.

Nutrafol 360° Women's Campaign - HAIR AS STRONG AS YOU ARE

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The challenge? Create an OTT digital and CTV ad for a 360° campaign to reach out to women about hair loss and do it with video footage we already have because in New York in May of 2020, production had largely shut down. Thinning hair is a health issue, but how do you talk about it when the world is reeling from the onslaught of Covid? How do you empower women who are bearing the greatest weight as caregivers, workers, and parents during a time like this? By reminding them just how powerful they already are.

Nutrafol Summer 2021 Out-Of-Home concept

More than a year post-Covid, summer of 2021 saw people getting out again–outdoors, out with friends, out on first dates. Suddenly, thinning hair feels like it matters again. But who has the emotional bandwidth for that right now? Pop the pills and put better hair growth on autopilot.

Fi: The smart dog collar app
New feature announcement (Requested on spec)

When the fine folks at Fi asked me to create multiple pieces of a hypothetical launch announcing a new in-app feature to their existing subscribers, I jumped at the chance like an over-excited lab going for a frisbee. The Fi Nearby feature brings the growing community of Fi dog collar users and their dogs together via the app's GPS technology. (Spec copy posted with permission from Fi.)
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More of the goods from Nutrafol

Ever heard of the Pines Party? This scantily clad Fyre Island fun fest that benefits the LGBTQ community has a print brochure featuring ads by its sponsors. This is the PG version of the G-rated ad Nutrafol chose to run for that wild weekend. But who doesn't love a little innuendo? Click image for the full ad.

Kate Ryan Skincare

The anti-inflammatory and anti-aging actives you only expect to see in mass beauty brands on Sephora shelves, but in natural, clean formulas and at price points that make you wanna gatekeep. Here are just a few examples of the blog posts I wrote for KRS in addition to CRM emails, organic social posts, and product page descriptions.