Innovators Enter Here
The Overview
NUTRAFOL
Groundbreaking Drug-Free Hair Growth Nutraceuticals
See more for Nutrafol below.
OLAPLEX
The Pioneers of Bond-Building Hair Science
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See more for OLAPLEX below.
Kate Ryan Skincare
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More Brands I've Worked With:
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The Brand Deep-Dive
OLAPLEX
As the lead brand writer at OLAPLEX, I guide the brand voice and write and oversee copy across multiple channels ensuring this innovative leader in bond-building haircare comes through as not only scientifically superior, but as a prestige brand consumers want to be a part of. The OLAPLEX creative and marketing teams faced the task of re-establishing the brand as a trusted authority in haircare through a complete brand restage and key innovation launches including the 2026 launch of N°3PLUS, which rapidly exceeded its goals and projections directly ahead of Henkel's decision to acquire the brand at a $1.4 billion valuation.
2025 saw a complete overhaul of both the OLAPLEX Pro and consumer websites.
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Nasdaq Tower Times Square Ad, OLAPLEX x Sephora Holiday 2023Sephora is one of OLAPLEX's most important retail partners. To support their holiday sales, we wanted to do something big...like 8-stories-tall big. I worked with our creative directors to create this shimmering video placement full of glam hair and glitzy gift sets that would speak directly to viewers on the street and drive them to Sephora near the Nasdaq tower. "Healthy holiday hair is just blocks away at Sephora Times Square." The sky-high ad ran the first 3 weeks of November. The holiday campaign successfully played a role in supporting Sephora to sell out of all OLAPLEX 2023 holiday gift sets in store and online. OLAPLEX.com also experienced its best Black Friday shopping weekend to date as a result of our full holiday campaign.
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Nutrafol 360° Women's Campaign - HAIR AS STRONG AS YOU ARE
The challenge? Create an OTT digital and CTV ad for a 360° campaign to reach out to women about hair loss and do it with video footage we already have because in New York in May of 2020, production had largely shut down. Thinning hair is a health issue, but how do you talk about it when the world is reeling from the onslaught of Covid? How do you empower women who are bearing the greatest weight as caregivers, workers, and parents during a time like this? By reminding them just how powerful they already are.
Nutrafol Summer 2021 Out-of-Home concept
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More than a year post-Covid, summer of 2021 saw people getting out again–outdoors, out with friends, out on first dates. Suddenly, thinning hair feels like it matters again. But who has the emotional bandwidth for that right now? Pop the pills and put better hair growth on autopilot.
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Nutrafol Hair Health Analysis Kit & Education
Click to read more.
Ever heard of the Pines Party? This scantily clad Fire Island fun fest that benefits the LGBTQ community has a print brochure featuring ads by its sponsors. This is the PG version of the G-rated ad Nutrafol chose to run for that wild weekend. But who doesn't love a little innuendo? Click image for the full ad.
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Kate Ryan Skincare
The anti-inflammatory and anti-aging actives you only expect to see in mass beauty brands on Sephora shelves, but in natural, clean formulas and at price points that make you want to gatekeep. Here are just a few examples of the blog posts I wrote for KRS in addition to CRM emails, organic social posts, and product page descriptions.
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